You know you need a lead magnet – that special something people get in exchange for their email address. But, there are so many different kinds of lead magnets. Which one should you create?
And you dread the process because there’s so much work involved. Where do you even start?
If you’re putting off your lead magnet because you don’t have the time, or you don’t know where to start – I’m about to help you change that.
The first digital product you’ll ever create is your lead magnet (or it should be!). But, this doesn’t have to be a tough job. In fact, the simpler the better.
The top lead magnets today aren’t lengthy. They’re short and they allow people to achieve a small goal fast, because everybody wants a quick win.
There are two BIG advantages of creating short and simple lead magnets:
- They are fast to create
- Your audience will get fast results
So, let’s take a look at 3 top lead magnets you can create right now!
1. The Checklist – The Easiest Of Lead Magnets
You don’t need to give a lot of information to create a checklist. Instead, you list the steps to accomplish a goal.
Turning one of your most popular blog posts into a checklist is a quick and easy way to do this. It saves you from starting from scratch, staring at the dreaded blank page.
When you create a checklist from a blog post, you can offer it as a lead magnet right inside the post. Then, when people read the post, they can opt in to get the checklist on the same page.
You can also create a checklist by using customer or client questions, or blog comments. What questions are you asked repeatedly? Those questions are a good starting point.
Checklists should be short – just a page or two – and they shouldn’t be heavy on graphics. A nice, bold font for the title, an easy to read font for instructions, and little check boxes are all you need.
If you want to get a little fancier use Canva for the layout (it’s free!) and add a nice graphic to the page. Canva offers some free graphics and photos, and you can find more at Unsplash and Pixabay.
You can also give your checklist a nice cover for a more polished look.
When it’s done you can download your checklist from Canva in a PDF – and it’s ready to go!
Depending on how fancy you decide to get with your checklist, you could get it done in about an hour.
2. The Audio Recording – For Non-Writers
Are you more at ease talking than you are putting steps in a logical order? If so, the audio recording may be just what you’re looking for!
There are two ways you can record an audio.
The first is by telephone. This is about as low tech as it gets.
First, you dial into a service called FreeConferenceCall.com. Once you’re in you press a few buttons and you can record anything you want. You don’t need to have anyone on the other end of the line, although you can.
FreeConferenceCall.com gives you a free account, and you can record for up to six hours (though I don’t recommend this!).
A few years ago I created an entire product with FreeConferenceCall.com. I hadn’t tried my hand at video yet, and this seemed like an easy way to get my product done. And it was!
The second way to create an audio is with a free download product call Audacity.
Audacity is amazing. You’ll need a headset and microphone to record with it, but you can also edit your recordings when they’re done.
Audacity is pretty easy to use. If you’re not very tech savvy but you’re not afraid to try new things, download it and just play with it for a day or two. It’s pretty user friendly. I’m not a techie AT ALL and I found my way around pretty well.
You can also find YouTube videos and help from Google if you need it.
When I created that product with FreeConferenceCall.com I mentioned earlier, I used Audacity for editing. It worked beautifully.
FreeConferenceCall.com recorded my audio nice and clear. And Audacity let me edit things out like pauses that were too long, or mistakes I made, or coughing, or background noise, etc.
So, you can record and edit with Audacity, or you can edit a recording you made somewhere else.
You’ll want to keep your recording fairly short – 10 minutes or less. And just like with the checklist, you want to give people a quick result.
You can get this lead magnet done in roughly 30 minutes to a few hours, depending on whether you choose to edit it or not and how much editing needs to be done.
3. The Action Guide – A Mini Workbook
The action guide is one of my favorite lead magnets. It gives steps like a checklist, but it also gives more information and instructions.
Unlike the checklist which simply tells what the steps are, the action guide tells one how to do the steps and guides them through the process.
There will be pages of instructions, and there will be other pages such as Q & A pages and resources.
Some people think of action guides as ebooks. And while an action guide can technically be a type of ebook, generally an ebook is more instructional, whereas the action guide is more actionable.
An action guide can be as short as a couple of pages or as long as 20 pages – or even longer. But remember, you don’t want to make it too long. You want your audience to get fast results from it.
You can create your entire guide in Canva – including an attractive cover – and download it from there as a PDF.
This is exactly how I created the action guide I offer at the bottom of this page. Feel free to download it as an example.
The action guide I created is 9 pages long, not including the cover.
I started it off with a letter of introduction, and then went into the action steps.
I wrote a concluding letter at the end and gave a link to get on my email list.
The entire layout and cover were created by myself in Canva.
If you sit down in the morning and begin, you can have an action guide of your own whipped out by late afternoon to early evening.
So, there you go! No more excuses! You can get one of these lead magnets done today (or tomorrow if you’re on your computer late!). You just need to make up your mind to do it.
With you every step of the way,